Privacy Notice

This notice explains how B&W (Maison BW) handles the information collected through this launch page.

What we collect

When you join the waitlist, we collect only the email address you provide, along with the timestamp of your submission and, where present, the campaign parameters (such as utm_source or utm_campaign) that brought you to the page. These parameters let us understand which awareness campaigns are effective — they contain no personal information beyond what is visible in the page URL.

How we use it

Your email address is used solely to:

• Confirm your place on the launch waitlist.
• Send you updates about the B&W launch, reveals, and the opening collection.

We do not sell, rent, or share your email address with third parties for their own marketing purposes.

How long we keep it

We retain waitlist email addresses until launch communications are complete or until you ask us to remove your information, whichever comes first.

Your choices

Every launch update will include an unsubscribe option. You can also ask us to remove your email address at any time by writing to hello@maisonbw.com.

Rights & representation enquiries

Families, estates, and authorized representatives with questions about rights, attribution, or representation are welcome to contact us at the same address, hello@maisonbw.com.

Contact

For any question about this notice or your data, email hello@maisonbw.com.

Last updated: 28 July 2026.